Why trestle tables teach founders more than any focus group The market stall remains the single cheapest, fastest and most honest way to test whether anyone actually wants to buy the thing you have made, and North London still has more of them running than […]
North London’s Spare Room Economy Explained
How Islington and Crouch End founders built businesses without the City’s money North London does business differently to the City, and I say that as someone who has covered both and prefers to eat lunch north of the river whenever possible. The City runs on […]
The School Gate Network Behind North London Business
How informal trust, coworking spaces and one very connected accountant build companies There is a specific kind of meeting that happens in a coworking space near the Emirates Stadium at nine in the morning where two people who met at a school gate are deciding […]
North London Office Market: Two Markets, One Postcode
Why flight to quality is splitting the office stock in half A landlord in North London will tell you the office market has recovered. A tenant will tell you it has not. Both are looking at the same set of buildings and drawing entirely different […]
Why North London Councils Say One Thing, Do Another
The gap between friendly business strategy and unfriendly planning process Ask any North London councillor whether their borough is business friendly and they will say yes, sincerely, and mean it. Ask a founder who has actually gone through a change of use application in the […]