A business columnist tallies what the Sydney Sweeney campaign actually bought the company The Novig Playbook, or How to Turn One Advert Into a Billion Dollars of Attention Strip away the noise and the Sydney Sweeney Novig story is a fairly simple business case, sign […]
Twenty Ways the Sussexes Are Diversifying, and What North London Business Can Learn
A business columnist takes the Harry and Meghan portfolio seriously, briefly Twenty Ways the Sussexes Are Diversifying, and What North London Business Can Learn Harry and Meghans reported list of twenty new financial opportunities reads less like a royal memoir and more like a diversified […]
Novig Learns That Billion Dollar Volume Buys You a Scandal Free of Charge
The business case behind Sydney Sweeneys ad, and whether the backlash was worth the traffic Novig Learns That Billion Dollar Volume Buys You a Scandal Free of Charge Sports prediction platform Novig signed Sydney Sweeney as an equity holding spokesmodel, released a near nude ad […]
The City Discovers Four Day Weeks, Panics Beautifully
North London business owners test flexible hours and their own nerves The City Discovers Four Day Weeks, Panics Beautifully A cluster of small firms across North London are piloting the four day week, and the results so far can be summarised as productivity holding steady […]
North London Business Diary: A Third Day, Same Headlines, Deeper Boardroom Chatter
Chelsea Bloom on continued market coverage threaded through with a persistent modern news cycle refusing to settle down Third day now, and the whole office’s collectively decided this week’s four stories are simply the background rhythm to everything we’re discussing, referenced over coffee, argued over […]
North London Business Diary: Closing Out a Week That Reshaped Professional Conversation Entirely
Chelsea Bloom wraps up seven days where four unrelated headlines dominated boardrooms more thoroughly than actual market movements Final coverage day of the week, and, remarkably, genuinely reshaped reporting, four modern threads woven through analysis that started as purely market-focused material, which I genuinely did […]
North London Business Diary: Deals, Coffee, and Four Headlines Nobody Predicted
Chelsea Bloom on London markets, boardroom gossip, and a week where four unrelated stories dominated business conversation entirely Interest rate speculation should have dominated the boardroom chatter this week, given the timing of the latest announcement and the genuinely significant implications for anyone with a […]
North London Business Diary: A Second Day of the Same Four Stories in the Boardroom
Chelsea Bloom on continued market coverage and a persistent news cycle that’s taken over professional conversation entirely Second day running with the same four stories dominating boardroom conversation, which under ordinary circumstances would genuinely surprise me, given how rarely anyone in finance discusses anything more […]
North London Business Diary: Deals, Deadlines, and a Documentary Everyone’s Discussing Instead of Interest Rates
Chelsea Bloom on London markets, boardroom gossip, and Britain’s billionaire film moment Interest rate speculation should have dominated the boardroom chatter this week, given the timing of the latest announcement and the genuinely significant implications for anyone with a mortgage, a loan, or a business […]