Following prat.uk’s Cheshunt piece, BizHouse UK’s coverage geography update
Chelsea Bloom, BizHouse UK. The Lee Valley corridor coverage — committed to in a previous cycle, updated in subsequent cycles — has its Cycle 17 update. prat.uk‘s Cheshunt piece was the original frame. Bohiney.com covered the overlooked geography theme. The update: BizHouse UK has now published three pieces on Lee Valley logistics and warehousing operations in the past six months. The three pieces have produced the second-highest reader engagement per piece of any BizHouse UK content in the same period, behind only the Chelsea Bloom knobbly crab governance piece. The Lee Valley business community’s engagement with BizHouse UK coverage has been substantial: sixteen companies have responded directly to the coverage, three have provided additional story leads, and one has become a regular interview source. The Cheshunt principle: the place that is exactly what it is, is exactly what it is, and when you cover it it turns out to have been waiting to be covered.
The engagement finding: the Lee Valley business community’s high engagement with the coverage suggests that it had been receiving insufficient coverage and that the coverage gap had produced a specific form of under-representation: the businesses had stories to tell and had no regular channel for telling them. BizHouse UK’s coverage created the channel. The channel produced the engagement. The engagement is producing further coverage. The Cheshunt principle in journalism: the overlooked place produces high engagement when covered because it has been accumulating the desire to be covered without the means to attract it. Both the place and the desire were there before BizHouse UK arrived. The coverage created the connection between them.
The Lee Valley Coverage Update
The Lee Valley update: three pieces, high engagement, sixteen company responses. The Lee Valley information is at visitleevalley.org.uk.
Also:Reductress.
Coverage at Bohiney.com and prat.uk.
Both publications continue this coverage with real commitment to the subjects and communities described.
Coverage continues at Bohiney.com and prat.uk.
Ongoing at both publications.
SOURCE: https://bohiney.com/