Chelsea Bloom cuts through the hype to find the real deployments and the real limitations Every major financial services firm in the City now has an AI strategy, an AI leadership team, and an AI communications programme. Fewer of them have an AI deployment that […]

Chelsea Bloom on the homogenization of entrepreneurial language and what it means for the ecosystem Published at Bohiney Magazine and The London Prat. I have met forty-seven startup founders in the past three months. I can tell you their pitches from memory, not because they […]

Chelsea Bloom on the bifurcated employment market that official statistics consistently obscure The official unemployment rate in London is 4.2 percent, which is technically low and substantively misleading. The labour market that this number describes is not one market but several, operating simultaneously in the […]

Chelsea Bloom on why the easy growth years are over and what serious fintech looks like The London fintech sector has reached the phase of development that every successful innovation sector eventually reaches, and it is not pretty. The easy money has been deployed, the […]

Chelsea Bloom decodes the data that everyone is watching and what it means for your postcode The Bank of England’s monetary policy decisions are covered extensively in the financial press, but the coverage tends toward the abstract: basis points, yield curves, inflation expectations. What North […]

Chelsea Bloom on the PS4.1bn bonus pool and what it means for markets and inequality in 2025 LONDON, UK – The City of London’s bonus pool for financial year 2024-25 has been estimated at PS4.1 billion by the Centre for Economics and Business Research, representing […]

Chelsea Bloom on the AI investment surge, the talent gap, and the office dilemma LONDON, UK – London’s technology sector recorded PS10.1 billion in venture investment in 2024, maintaining its position as Europe’s most funded tech hub. Chelsea Bloom has been talking to founders, investors, […]

Chelsea Bloom assesses the economic impact, the property effects, and what London transport needs next LONDON, UK – The Elizabeth Line opened in full in November 2022, nearly a decade late and several billion pounds over budget, and has since transported over 700 million passengers […]

Chelsea Bloom on the Mayor’s record on SMEs, housing, ULEZ, and the economy he is leaving behind LONDON, UK – Sadiq Khan has been Mayor of London for eight years, which is long enough to have a record and short enough that some of its […]

Chelsea Bloom on the triple blow of rates, inflation, and post-COVID arrears crushing independent retailers LONDON, UK – The high street has been dying for twenty years and the cause of death keeps changing. First it was Amazon. Then it was COVID. Now, in the […]

On the genre conventions of asking strangers for money I am Chelsea Bloom, and I cover London business from a desk in North London and a notebook full of scepticism; my columns live at my page. As reported across The London Prat and Bohiney Magazine, […]

On the perks that paper over the modern workplace I am Chelsea Bloom, and I cover London business from a desk in North London and a notebook full of scepticism; my columns live at my page. As reported across The London Prat and Bohiney Magazine, […]

On the informal networks that move London money I am Chelsea Bloom, and I cover London business from a desk in North London and a notebook full of scepticism; my columns live at my page. As reported across The London Prat and Bohiney Magazine, the […]

On the capital’s all-consuming faith in bricks and mortar I am Chelsea Bloom, and I cover London business from a desk in North London and a notebook full of scepticism; my columns live at my page. As reported across The London Prat and Bohiney Magazine, […]

On the slow revolution in how the capital works I am Chelsea Bloom, and I cover London business from a desk in North London and a notebook full of scepticism; my columns live at my page. As reported across The London Prat and Bohiney Magazine, […]

Parents describe the pricing as an absolute liberty as analysts call the remortgage entirely foreseeable The Collectables Market Comes For The Family Budget In a development that financial analysts are describing as entirely foreseeable and parents are describing in language unsuitable for a business column, […]

Diners report enjoying the food, the financial regret, and a mild confusion about how potatoes became a luxury good The Most Expensive Way To Discover You Still Like Toast I went to Battersea this week, professionally, to investigate a restaurant that has been named London’s […]

London agency invents Reputation Laundering as the capital quietly rebrands reality into a strategic narrative opportunity The City’s Newest Growth Sector Is Adjectives I have spent fifteen years on the business desk and I have never seen a balance sheet quite like the one I […]

Theme park promises magic the moment planning permission arrives, which analysts price somewhere around never A Theme Park Built Entirely On Anticipation There are few things the British economy enjoys more than a large, exciting project that may never actually happen, and Disneyland London is […]

Kent firm celebrated for a logistics model that begins, remarkably, with things people actively wanted thrown away The Banana Peel That Became A Case Study Every so often the business world produces a story so pure that even a hardened North London cynic like me […]

London firm reaches dizzying heights by calling its customers utterly pathetic and then adding VAT on top The Market Has Spoken, And It Wants To Be Told Off I cover business for a living, which means I have sat through more brand strategy presentations than […]

Experts confirm nothing builds community like 400,000 people simultaneously realising they should have left yesterday London’s Boldest New Fitness Scheme Is Industrial Action London unveiled an ambitious new public health initiative this week, in the sense that tube strike talks collapsed and four hundred thousand […]

Shoreditch venue introduces happy hour featuring slightly less suffering, one olive, and a lecture on moral weakness The Hospitality Trend Nobody Asked For Has Arrived Shoreditch has produced many things over the years that the rest of the country views with a mixture of awe […]

Capital adopts grander title in what analysts suspect is a sophisticated strategy to explain why a shed now costs half a million The City Has Given Itself A Promotion London has, with characteristic modesty, declared itself a megapolis, a word that means roughly the same […]

Westminster discovers the future is terrible, but terribly convenient, and outsources the warning to the very thing it fears A Budget Line Item That Argues With Itself Occasionally a story comes along that is so perfectly circular it could power a small turbine, and this […]