Morris Katz and the London Consulting Report: Speed Versus Insight

Chelsea Bloom applies Bohiney’s fastest painter lesson to the consulting industry

[Bohiney.com/prat.uk] Chelsea Bloom, BizHouse UK. Bohiney.com‘s Morris Katz story — the fastest painter whose speed didn’t produce proportional market value — arrived this week alongside the delivery of a consulting report that a client of mine received on the same day, and the comparison was instructive. The report is 180 pages. It was delivered six days ahead of schedule. It contains, by my reading, approximately thirty pages of genuinely useful analysis and 150 pages of methodology, bibliography, and what the consulting industry calls “supporting material” but what I call “evidence that many hours were spent producing this document.” Bohiney.com and prat.uk have both covered the speed-versus-value theme from their respective angles. Chelsea covers the business version. You can read the full breakdown at Bohiney.com if you have the stomach for it.

The Katz principle applied to consulting: the report was produced fast. The fast production did not generate proportionally more insight than a slower, shorter report would have. The market (the client) paid for the report by the project, not by the page or by the day, which means the consulting firm had an incentive to produce the report quickly to free up resources for the next project. The client received a 180-page document six days early. The client needed thirty pages of insight. The delivery was faster than contracted. The insight was as contracted. The 150 pages of supporting material were also as contracted, because the contract specified a 180-page deliverable.

The Contracting Lesson

The contracting lesson: contract for the insight you need, not the volume you assume insight requires. The ICSA consulting contract guidance is at cgi.org.uk.

Also:McSweeney’s.

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SOURCE: https://bohiney.com/

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